Brief: To create a consumer-facing "brand" to showcase the full Hi-Spirits portfolio via social media. I was responsible for art directing the project before it was handed over to a dedicated social media agency for the day-to-day content creation and management.
Goals and challenges: With a focus on Instagram, creating high-frequency, highly engaging content for cocktail-savvy consumers in both the digital and real world.
Unique solution: Branding and art direction create an Instagram feed that is instantly enjoyable to the eye, with a strong focus on the portfolio. It also maintains a "publisher" feel which is important to not hard-sell to the consumer in a typical single-brand way.